I can't call this recipe "Nutella," because Nutella is a brand name and all that. Besides, in Italy, Nutella is just one of many brands of this stuff, like peanut butter in the U.S. This recipe comes from the Men's Journal, which always publishes delicious recipes. (Recipes in a manly magazine like Men's Journal? Yeah. Most people have a reaction just like yours.) UPDATE: I decided I don't like this recipe. It needs some cream and some powdered sugar. Men's Journal (thanks again, Sandy!), Jan 2012, p. 89 1 C. roasted hazelnuts 1/4 C. cocoa powder 1/4 C. honey 1 Tbsp. olive oil 1 Tbsp. vanilla extract 1/4 tsp. salt Grind hazelnuts in a food processor (or something) until a paste forms, about 5 minutes. Add remaining ingredients. Blend 1 minute. Spread on toast, or use to top ice cream. Store in refrigerator unless you're going to snarf it all within a couple of days. Men's Journal likes healthy, organic ingredients. I'm surprised they didn't call for alkali-processed cocoa or kosher salt. Alton Brown would have. If you're not a former schoolteacher who runs marathons and has (or is getting) an MBA, feel free to substitute white sugar and vegetable oil for the honey and olive oil.